Southern Stability

November 6, 2009 at 10:41 am | In Home Buying Tips, Hot Topics | Leave a Comment
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Southern Stability

By: Alex Walsh | Tampa Bay Editor

The 2005 version of Florida made homebuilders big and rich. It made Southern Crafted Homes pause as management wrestled with a difficult choice.

Jim Deitch, the company’s chief operating officer, recalls the staff meeting where management reviewed the long list of places where money could be saved. Different cabinets, cheaper floors, less durable countertops could be installed and the houses would still sell. That would drive greater profits to the bottom line.

But the company chose not to cut corners and avoided the overbuilding frenzy, sticking with what had made it successful since entering the market in 1990.

Southern wanted to do business with “a different kind of buyer,” avoiding investors looking to flip the house for quick profits.

Now, with 100% owner-occupation in its communities, Deitch says foreclosures simply haven’t happened. In one community of 167 homes, for example, a total of three “For Sale” signs are to be found.

The strategy has kept the company steady — with roughly $40 million in annual revenues — and profitable in each of the last four years. Regarding one of the most difficult downturns the Florida building industry has ever seen, Deitch says: “We chose not to participate.”

Sticking to the same business plan each year has kept home prices stable for Southern. One might expect a 64% increase in year-over-year sales to be driven, at least in part, by bargain dealings.

But Deitch says his company’s prices — which range from $185,000 to $445,000 — have remained steady for years. By not raising prices in 2005, Southern hasn’t had to lower prices in 2009.

The company hasn’t been entirely unaffected by the market slowdown. The hundred-home-a-year builder reduced construction by 20% in 2008, and by 25% in the first half of 2009. And year-over-year increases compared to September 2008 only say so much, given the state of markets at that time.

But since August, business returned to full speed. In fact, according to Deitch, 2010 will “certainly be a good year”.

The steady approach has put Southern in a strong position as Pasco County expands its role beyond serving solely as a bedroom community for Tampa, fostering modest business growth within its own borders.

Recent relocations decided upon by T. Rowe Price and USAA have helped generate sales for Southern. Of those potential buyers, Deitch claims a “huge capture ratio” for his company.

According to Deitch, those captures were a result of Southern’s ability to react more quickly than national-based competitors to market changes. “As a local builder, we’re able to turn on a dime,” he says.

Including professionals in education, medicine and especially the military, Deitch says nearly 75% of his company’s clients have selected Pasco as a place to relocate their families.

Deitch, a 12-year Marine Corps veteran, is especially proud of his company’s relationship with the five Army and Air Force colonels who have purchased Southern homes.

It’s exactly those types of relocated professionals for whom Southern builds homes. Professionals, particularly, are in search of quality in their homes.

As the company continues to sell homes, it continues to build as well. Deitch has a positive outlook in terms of Southern’s future, motivated in large part by a continuing shift in home inventories.

He estimates those inventories at roughly seven and a half months’ worth of homes, where six is considered the normal. Furthermore, that 7.5 figure comes with a disclaimer —Deitch says the homes that have been built are in the wrong location.

As a result, he anticipates a shift in buyer preference for homes closer to urban areas, and that bodes well for Pasco. Given his company’s success in 2009, any improvement in local or national economic indicators would bode well for Southern Crafted Homes, as well.

                                                                        www.southerncraftedhomes

 

 

FIRST TIME HOMEBUYERS TAX CREDIT

November 5, 2009 at 12:08 pm | In Home Buying Tips, Hot Topics | Leave a Comment
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first-time-home-buyer-tax-credit1

The Senate voted on Wednesday to extend the home buyer tax credit through April 30, 2010.

The National Association of Realtors had been pushing hard to extend the credit, as well as include non-first-time home buyers, saying the legislation has helped stabilize the housing market and increased home sales, projected at 5.1 million for the year.

Supporters of the tax credit say that it has helped to boost existing home sales in recent months and that the housing market, and broader economy, would suffer if it is allowed to expire. They contend that extending the credit would help further support sales, stabilize housing prices and generate jobs in the face of an expected increase in foreclosures next year, which is expected to put ongoing downward pressure on prices.

“Tax credits like this only work by creating the sense of urgency to take advantage of them,” Sen. Johnny Isakson (R-GA), the measure’s main sponsor, said in a statement. “This is the last extension of the home buyer tax credit, and I urge all Americans whether they’re first-time buyers who’ve always dreamed of having a home of their own or someone who’s been gridlocked in the failure of our move-up market to take advantage of this opportunity.”

  • The program is being expanded to include a $6,500 credit to buyers who “move up” or “trade-in” their home for a better one, as long as they have lived in their current property for at least five years.
  • The credit will not cover second homes.
  • It is limited to homes purchased for less than $800,000.
  • The credit will be extended to a larger pool of buyers by raising income caps to $125,000 for single filers and $250,000 for joint filers, up from $75,000 and $150,000, respectively.
  • Provisions strengthening the authority of the IRS to oversee the processing of credits have also been included in light of reports of rising fraudulent claims. A HUD-1 settlement statement will now be required when claiming credits.

                                                                               www.southerncraftedhomes.com

 

Indoor Air Temperatures

November 5, 2009 at 8:15 am | In Building Science | Leave a Comment
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So have you ever been sitting on the couch and your wife says, “I’m freezing and you’re thinking to yourself, geez I was just getting ready to turn the thermostat down because I’m hot.” This is more common than you might think. It is not uncommon for couples and families to have legitimate differences of opinion on indoor air temperature. But heating and air conditioning systems have been carefully designed and installed to do the job they are intended to do. Particularly with new systems where energy efficiency has been so carefully considered, systems are performing more efficiently than ever before. So if there is a disagreement on comfort it is more than likely not the equipment.

Various factors can impact indoor air comfort from a preponderance of houseplants to heavy cooking to burning candles. Because homes are so efficient today humidty and indoor polutants have a harder time escaping the home. Therefore humidiy from houseplants and cooking and toxins from candles and cleaning products cannot be filtered out as easily. So there are a few things you can do to ensure your comfort.

Too much or too little humidity in the air can make you uncomfortable and can actually cause damage in the household. If you create too much humidity in your home you may want to consider a dehumidifier. If your home gets too dry such as during the winter months a humidifier may be the answer. And when it comes to indoor air quality there are many air purifying options available.

As for the argument over temperature control try experimenting with balancing your system. You can open and close registers (supplies) and redirect air flow from your air conditioning system. Try closing off air flow to rooms you don’t use, which will direct more conditioned air to the rest of the home. And learn how to control your thermostat and adjust your system to the various activities going on in your home. Your system is functional so you simply need to understand it and control it to fit your personal needs.

                                                        www.southerncraftedhomes.com

 

 

Caulking

November 5, 2009 at 7:59 am | In Building Science, Home Buying Tips | Leave a Comment
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It’s an age old question for painters and remodelers. Do you caulk before or after you paint? The question centers around performance over appearance. If you caulk before you paint, you can paint the caulk and aesthetically it will look presentable and uniform. However that could lead to problems with the performance of the caulk. If you caulk with a good quality caulk after you paint the caulk will perform better but it may not be as appealing to look at.

The reason for this is that higher quality caulks need time to cure. These caulks remain more fluid and pliable, for longer periods of time, allowing them to maintain a better seal between expanding and contracting surfaces of your home or business. That being said this caulk cannot be painted for three to six months and has the tendency to collect and absorb dirt making it less attractive.

In summary you can use a less expensive caulk that can be painted right away but you need to be cautious to use this only in areas where performance is less important. For example caulking baseboard or interior door jambs is done more for cosmetic reasons so this would be ok to use a caulk that you can paint right away. But if you were caulking an exterior window frame you want a more pliable and flexible caulk that is going to keep moisture out and air in.  

 

 

Annual Maintenance

November 1, 2009 at 7:40 am | In Home Buying Tips | 1 Comment
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So daylights savings time is on us and time to look at our annual maintenance on our homes. We know about monthly maintenance. The best time to do this is when you get your electric bill each month (check your ac filters, but some vinegar in the condensation overflow line, etc) but this is annual maintenance. Daylight savings time is a good method to remember. To make it easy I’ll print this as a list.

1) Change batteries in your smoke detectors and carbon monoxide detectors. They may not be completely out of charge but it is better to be safe than sorry. Change them all out.

2) Change your ac filters. This should be done monthly but do them now as well. Filters typically cost less than a dollar a piece but a dirty filter costs you much more in the long run.

3) Flush your condensation overflow line. Usually just sticking a wet vacuum hose on the condensation overflow access at the unit and blowing out will do the trick. Have someone at the other end to check and make sure there is water coming out. Or you can attach at the end of the pipe and suck. As long as there is free flow there is no blockage. It is also good to have a professional inspect annually. They will flush the condensation overflow line for you but they will also clean your ac coil.

4) Check all of the GFCI (ground fault circuit interuptors) outlets in the home. These are typically found in the kitchen, bathrooms, utility room, garage and exterior of the home. They have a test button and a reset button. Push the test button and then reset it. As long as both work the outlet and circuit should be fine. (These may be found in other locations as well).

5) Visually inspect attic areas for leaks and presence of rodents or insects.

6) Visually inspect all outlets. Make sure there are no burn marks around plate covers.

7) Visually inspect all light fixtures and clean glass covers. Check for winged insects. When termites swarm this is one area you may find them.

8) Visually inspect all exterios of windows and doors and recaulk and reseal as necessary. Also check weather stripping to ensure it is truly sealing the doors. This will prevent loss of air flow and prevent water intrusion.

9) Run all plumbing in showers and sinks that don’t normally get used. This will keep the P trap full creating a proper seal and prevent. foul smells.

10) Inspect your roof. If you have a shingle roof look for loss of granules on the composite or asphalt shingle. If you have a tile roof inspect for broken tiles.

 

This is not a complete list but it will get you started.  A home is the single biggest investment you can make. Take care of it.

Southern Crafted Homes Celebrates Their 20th Anniversary

October 9, 2009 at 7:58 am | In Home Buying Tips, Uncategorized | Leave a Comment
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Southern Crafted Homes will be celebrating their 20th Anniversary in 2010. We are excited to lead up to this event with great specials and events. There has never been a better time to buy a new home in Tampa. New home sales in Tampa have been steady and as new business arrive more and more people are looking to relocate to the Tampa market for the opportunities our community affords. If you are looking for a home in Tampa check us out. You’ll be amazed at what you find.  

                                                                       www.southerncraftedhomes.com

THIS OLD HOUSE

October 1, 2009 at 8:23 am | In Home Buying Tips | Leave a Comment
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More than likely if you are considering buying a home you are looking at existing homes or used homes as we like to refer to them. At any given time there are thousands of existing homes in any market.  So why not take the easy route and choose one that is already built? There are many reasons to consider a new home over an existing home.

1. An existing home is used. You have no idea whether the maintenance has been done on the home. You need to consider that products such as roofing, paint, ac units, water heaters, etc that need to be replaced at some point no longer have their full life span and will be additional costs sooner rather than later.  Why clean up someone else’s mess or repair someone else’s problems. With a new home everything is clean, new and in good working order. A new home has better value.

2. Technology is better today. The processes and materials used today are better than the past. Products are more efficient and last longer today.  This translates into more economical and better value for the consumer.

3. Maintenance costs are lower on a new home. Energy efficiency and durability of products are at the highest levels possible. This creates better value.

4. Insurance rates are lower on a new house. Better products and better efficiency means less risk to the insurance companies and this translates into savings.  This again creates better value.

5. A new home offers the latest in design and material trends. While you can remodel an existing home a new home allows you to customize and design the home to your specific tastes with the latest designs and materials possible. This creates better value.  

6. A new home features a warranty and piece of mind. Not only do you get a builder’s warranty but also the redundancy of the manufacturers warranties. Everything is new so while there should not be a problem you have the knowledge that if there is a problem it will be handled. This creates better value.  

7. New homes means new community in most cases. That means everything and everyone is new. That is exciting. You don’t have to try and fit in as the new homeowner in a community where most of the people have lived and known each for years.

Southern Crafted Homes builds new homes in New Tampa, Welsey Chapel, and Land O Lakes in Pasco County. Discover why Southern Crafted Homes is the preferred choice for homebuyers throughout the Tampa Bay area.

                                                                               www.southerncraftedhomes.com

Water Conservation

September 17, 2009 at 7:58 am | In Green Bulding | Leave a Comment
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Everything we do during our time on this planet impacts future generations. And that includes how we use our resources, particularly water. Southern Crafted Homes is proud to parner with Moen Corporation to help protect these precious resources. We realize the importance of both water conservation and waste reduction. Since 1982 Moen has been working on programs to protect the environment through a long standing commitment to industry leading sustainability practices. Southern Crafted Homes demands energy efficient and environmentally sound solutions and Moen is able to provide for that need through flow optimized showerheads and faucets. Moen continuously develops new ideas and innovations that contribute to preserving our planet’s natural resources.  We are proud to offer Moen products in every Southern Crafted Home.

                                                                            www.southerncraftedhomes.com

A USED HOME IS LIKE AN SUV

August 24, 2009 at 2:14 pm | In Uncategorized | 1 Comment
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Is there anyone out there that would buy a car that only gets 10 miles to the gallon? Used homes are like SUV’s that get 10 MPG. They were designed during a time when energy was cheap and they no longer fit the reality of today’s energy prices. The cost of energy will remain at the forefront of our thoughts for as long as it takes us to change from fossil fuels to renewable energy sources. Those expensive SUV’s are being steeply discounted now and consumers are spending more to buy more energy efficient vehicles like the Prius. They’re paying more for the vehicle so that their weekly out of pocket expenses are lower.

A used home is just like that SUV only much more expensive. Up until recently most homes air conditioning systems only had a 10 SEER ac unit. The SEER rating is the efficiency rating of the system. The higher the number the more efficient the system is.  But the ac is only part of the story. How a home is built, insulated, and sealed will also impact and determine how efficient a home is. The type of windows, doors, insulation, house wrap, sheathing, shingles and other building products used are all important to how a home performs.

We know logically a new home should cost more than a used one. But we have to confidently demonstrate the value. Being able to show them what is behind the walls carries great value at a time when we know other builders are having to address Chinese drywall, mold, quality issues, and poor service. Remember you only have to apologize for price once but you will apologize for poor quality and service forever. Simply put you don’t know what you are really getting with a used home. Forget about the toe nails in the carpet for a minute. On a used home you have issues such as unseen wood rot, insect infestations, mold, structural damage, systems such as air conditioning and water heaters that have not been maintained, degraded insulation, and diminished life spans such as for roofing, paint and flooring.

The question is about price versus cost. One day a man asked W. Edwards Deming how much he had paid for the pair of shoes he was wearing.  His reply was “I don’t know I’m not done wearing them yet.” We all know we can go to Payless or Walmart and get a pair of shoes for under $20. Those shoes might wear out in a few months and over the course of the year you might invest another $20 several times. Or you can buy a good pair of shoes that are designed and built to last.

With a new home you pay a little more up front but you do so with the peace of mind that everything is new and has been inspected many times. It comes with a warranty and a guarantee that should something occur it will be properly addressed and in a timely manner. With a used home nothing is covered and the costs for repair or replacement are often unforeseen and can be catastrophic. Can you imagine moving into a used home in August only to have the air conditioning go out the following week. How many thousands of dollars will it cost to have the system replaced? Or how about the first utility bill for a home that has a 10 SEER ac system and R-19 insulation? The $100 a month savings on the mortgage payment doesn’t look so good compared to the $500 utility bill.  For new homes in Tampa, Florida this is important.

If you know your primary competition is used homes know the facts to effectively arm your customer with the knowledge they need to make the best choice.

  • A new home has never been lived in.
  • New homes are in new neighborhoods where the infrastructure and amenities are new.
  • New homes allow for personalization
  • New homes are energy efficient and have high performance materials
  • New homes have water saving technology
  • New homes are wired for Smart technology, high speed internet, and home entertainment
  • New homes have the latest appliances
  • New homes are more comfortable and have healthier air quality
  • New homes carry warranties and guarantees
  • New homes are built to the most current building and hurricane codes
  • In a new home you can include your options and upgrades in your financing
  • New homes are safer
  • New homes do not require as much maintenance and up keep
  • It’s easier to get to know your neighbors in a new community because everyone is new
  • You have more flexibility in financing options with a new home
  • And with a  new home you’ll be the first person to walk on the carpet, use the plumbing, and operate the appliances.

You’re already giving enough money to the oil companies for your vehicle. No need to keep paying top dollar for natural gas, electricity and water for your home too. Those dollars are better invested in the home itself.

                                                                                 www.southerncraftedhomes.com

Sustainability

August 23, 2009 at 2:54 pm | In Uncategorized | Leave a Comment
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As many of you who follow Southern Crafted Homes know we are working on being not only an environmentally conscious homebuilder but also an environmentally conscious business. Join us in working to reduce the amount of plastic and styrofoam that so many businesses generate by using ceramic or porcelain coffee cups, plates and real silverware. It is a one time expense that results in no waste. It’s but one small thing that can be done to help the environment.

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